September 5, 2010
Where Is The Auto Industry Headed?
What will the future be like? The future of the car has been a favorite topic of TV shows and cartoons for many years. How did you imagine we would travel in the year 2010? The self-driven taxi from Total Recall? Hovering land speeders like in Star Wars? The sky was the limit, literally, for what cars would look like. That isn’t the direction that technology has taken. Cars already do what we need them to do. No purpose other than extreme coolness would be served by having cars that hover. Cars already have sufficient speed that the highway patrol has to try to slow people down. In fact, in many places there’s so much traffic that cars can’t use the speed they already have. Although we do want good looking cars, consumers are choosing cars that look good, but pretty boring. After market upgrades are made to blend in with the original - boring - look of the car. Auto makers tout the vehicles’ reliability and safety records, which has improved exponentially in recent years. Is there anything we need that our current cars don't offer? Fuel efficiency - even more practicality. Driving our cars is hard on our wallets because the price of gasoline has risen so much. The most recent innovation that’s catching everyone’s attention is cars that run on less gasoline, or even better, no gasoline at all. There are a lot of options for accomplishing this goal, from propane to hydrogen to biofuels. None of these technologies is perfect yet, especially economically. In the last few years, one technology has taken the lead and reached the car dealership: electricity. Fully electric cars are starting to appear at dealerships now - not far behind their hybrid counterparts. The Toyota Prius was the first to be offered at a price that large numbers of consumers could afford. The other automakers followed closely on their heels. The Honda Civic, Ford Escape, Nissan Altima, and the Infiniti M35 are just a few of the options. Cadillac's Escalade and GMC's Sierra prove that hybrids no longer have to be only small, lightweight cars. The government has encouraged the use of cars that consume less gasoline and don't cause as much damage to the environment by offering financial incentives. You can go buy one of these cars today at your local Tampa Ford Dealer or Car Dealers Des Moines with no problem. The next development we'll see is the fully electric vehicle. You’ve seen them for quite a while, in experimental cars owned by the local power company or as spec cars at car shows. Finally cars like the Nissan Leaf and the Chevy Volt are hitting showrooms. Limited range and battery price are not completely resolved yet, but clearly this is the direction that new cars are going. One innovation that gets a lot less attention is just good old fashioned fuel efficiency. A car can run on gasoline, but use a lot less of it. This is a technology that’s been slowly but steadily improving for many years. Look at the non-hybrid version of the Honda Civic, which gets 34 MPG or the Ford Focus with its 35 MPG highway. I never would have imagined such numbers when I filled up my first V8 muscle car when gas cost only $1.35 a gallon. So while we’re unlikely to see cars like the DeLorean from Back to the Future or Kitt from the Knight Rider, cars will continue to evolve to meet our ever-changing needs. America’s love affair with the automobile is far from over.
Filed under Blog by Doohan Mc
